Dna
Part 4 How to promote your retail brand from the outside Strategic Branding by Martin Roberts n the October November issue of FURNITURE WORLD Magazine, we talked about uncovering your retail store's identity, or DNA - that is, what makes it unique. Part 2, published in the December January issue, discussed the issues of brand positioning, branding research, brand voice and brand promise, while Part 3 delved into how signage, graphics and environmental elements work together to optimize...
Upscale Retailing At Linley
Our aim, quite simply, is to achieve excellence. Furniture Trends by Janet Holt-Johnstone A remarkably sunny day in Belgravia, and the shop's double doors were open wide. There was a certain amount of good-natured jostling on the steps, casually well dressed Londoners and others --- coming and going with the excitement of latter day treasure seekers. Linley's sales only happen twice a year, and the young Viscount's prices can be such that even the very rich have been known to blink, smile, then...
FSL FSS Int
Bright, bold messages attract buyers and help close deals. Every tag has ample room for your pricing and benefit copy. Slit Tags slip over retail and manufacturer tags. Printed 1 -side on 10 pt. tag MSL amp FSL Pricing 5 x 7 Printed 1 -side on 10 pt. tag FSS Pricing 3-1 4 x 4-3 4 Lightweight pistol gun grip. Smooth squeeze reduces hand fatigue. No-snag silicone coated needle for easy insertion. Uses tangle proof or standard barbs and hook-ups. Protect Your Tags with Vinyl Tag Envelopes Tags,...
A Most Important Lesson
About ten years ago I discovered a secret. High impact advertising programs get great results for furniture retailers that have a great story like the one above . The events are only so-so if the furniture entrepreneur doesn't have a great story or lacks credibility with the public, his team, vendors and the community. Now, this secret of telling the story is very important. A great story is critical to a successful promotion. But it is very difficult, even when dealing with a top furniture...
Double Your Store Traffic
Part 5 How You Can Profit From The Growing 1 Trillion Dollar Hispanic Market. Advertising Strategy by Brett Kitchen and Ethan Kap Everyone knows traffic is down. Times are tough for retailers across the nation. The housing market stinks, Re-Fi's are non-existent, and the sub-prime debacle has people running for cover. Throw in the never ending war, presidential primaries, back to school and the looming recession, and what do you get SLOW SALES. But amidst all this turmoil there is a silver...